About Warmbell

Built for the people doing the work, and running the business

We've run a retail business and a studio ourselves. We know how quickly a day disappears between bookings, payments, customer messages and admin. Warmbell brings the essentials together, so small business owners can spend more time on the work that matters.

The Auckland skyline across the harbour at sunset
Who we are

Warmbell is made in New Zealand, for Kiwi small businesses.

Studios, clinics, personal trainers, tutors and tradies. If you take bookings or send invoices, we're building it for you.

The founders

The people behind Warmbell.

We've seen both sides: running a small business, and building the digital products behind one. We build and support Warmbell ourselves, so when you get in touch, you'll hear from one of the people responsible for it.

Portrait of Kaylee Zheng

Kaylee Zheng

Co-founder, product and experience

Kaylee is a product and design leader with more than 15 years' experience shaping digital products across startups, enterprise platforms and consumer services. Her work includes products for AMI and State, NZ Post, Sky and Alibaba, as well as enterprise AI platforms.

At Warmbell, Kaylee leads product and customer experience, turning the busy operational day of a small business into clear, practical workflows that are genuinely easier to use.

Portrait of Leonardo Duarte Lana

Leonardo Duarte Lana

Co-founder, technology

Leonardo is a hands-on technology leader who has built mobile and backend products for more than 18 years. His experience spans digital banking, mobile security and consumer technology, including leading engineering teams and building products used at scale.

At Warmbell, Leonardo leads the technology behind the platform, making bookings, payments and customer information dependable and straightforward for a busy business owner.

Our story

We built the tool we wanted when we were running our own businesses.

Before Warmbell, we ran a retail business and a studio. Bookings came in by DM, the calendar lived somewhere else, payment links went out by hand, and the rest waited until after hours. Each tool did one job, the subscriptions added up, and we became the connection between them all.

So we built Warmbell: one place for bookings, payments and customers. It keeps the business in your name, sends card payments straight to your own Stripe account, and sets up without becoming another project for your week.

Our vision

Small shouldn't mean spending your evenings managing software.

We believe small businesses deserve simple systems that respect their time, money and customer relationships, without enterprise pricing or a stack of disconnected tools.

Your business, your name

Customers book with you and pay you. They see your name and your look, with only a small Powered by Warmbell line.

Your money, your account

Card payments go straight to your own Stripe account. We never sit between you and what you've earned.

Time back for the work

Every feature has to give an owner time back. If it adds admin, it doesn't ship.

Clear about what's ready

We show you what Warmbell can do today, and keep you posted on what's coming next.

Who we build for

Built around the people who keep small businesses open.

Shops, studios, cafés, workshops and trades. Every day, doing the work.

A maker drawing up plans at a workbench
A barista at work behind a café counter
A florist at work among the plants in their shop
A florist checking orders on a tablet
An owner working on a laptop and tablet at their desk
A food business owner smiling behind the counter
A timber yard owner celebrating with a phone in hand

Tell us what takes time from your day

Warmbell is being shaped with small business owners, not in a vacuum. Tell us how you run your business today, what you use, and where the admin gets in the way.

Or email us at hello@warmbell.app